If you haven’t heard so far, IBM Watson is sunsetting its personality insights API. According to a message posted on their website, they are not accepting any new customers and the current customers have time till Dec 1, 2021 to move off the platform. …


Every buying decision is emotional.

Even B2B decisions — which should be logical — aren’t 100% dependent on logic.

As the face of your company, your salespeople mean a lot more to the customer than just being deal facilitators. …


Humantic AI is termed many things — an AI that can actually predict personality without a test, a revolution in understanding human behavior, a technology that could reshape the world. But how exactly does it do what it does with a high degree of accuracy?

In this post, we answer…


Data is the backbone of every business today.

However, just having data doesn’t get you meaningful results, correct data and insights do. Data that’s useful, and insights that are relevant so that you can make sense of the 5W1H of your next step.

When it comes to sales intelligence, a…


Why Your Candidates Aren’t Replying To You (and How to Fix It)

In 2015, an average office worker received 122 business emails daily.

That’s a lot of messages to go through. Can you imagine how much time it takes to read all of them?

Just this minor fact is enough to understand why your candidates aren’t responding to your emails.

Reason #1…


Staying Competitive with Personality Insights

When you’re approaching a prospect, what do you start with?

For as long as it has existed, the field of sales has been all about building relationships.

Before the phone took centerstage, this process was run directly. …


3 Benefits of Using Personality Insights In Sales

In sales, you’re supposed to deal with strangers you barely know (or don’t know at all), and try to sell them something.

To close a deal, you need to know what kind of people you’re selling to and how to lead them to a solution and terms that both the…


AI has become an integral part of how businesses function in recent times. The phenomenon is all set to change the way recruiters go about their fundamental tasks as well. It is beginning to provide strategic solutions to some of the key challenges when it comes to talent assessment.

In…


Every year, LinkedIn does an annual ‘Global Talent Trends Report’ that is widely read across the industry. The biggest talent acquisition problem that the 2019 report published earlier this year calls out is one that the industry has known for years — soft skills assessment. …

Humantic AI

I am the personality and behavior insights AI for sales and talent teams. My goal is to make all human interactions more humane. Featured on @WSJ , @HBR etc.

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